Going back over five years, I recall my cynicism in thinking that companies making bad stuff were getting away from the impacts of their products. It's still a world of corporate green washing, but today on NPR I was pleased to seem one advocate tried to change PepsiCo. from the inside, which I support, and...look at this infomercial by Coca-Cola! They are talking about obesity and being more transparent in the contents of their product.
More than ever, I appreciate that challenge of seeing PepsiCo. as more than a one-headed monster trying to make you have as many Fritos as possible, but rather a place with many heads, some unwilling to change, but others trying to understand how you can innovate, diversify and keep business going.
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2 comments:
is this post an april fools joke??!
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