Monday, January 28, 2013

Coming Together (in the Right Direction)

Going back over five years, I recall my cynicism in thinking that companies making bad stuff were getting away from the impacts of their products. It's still a world of corporate green washing, but today on NPR I was pleased to seem one advocate tried to change PepsiCo. from the inside, which I support, and...look at this infomercial by Coca-Cola! They are talking about obesity and being more transparent in the contents of their product.

More than ever, I appreciate that challenge of seeing PepsiCo. as more than a one-headed monster trying to make you have as many Fritos as possible, but rather a place with many heads, some unwilling to change, but others trying to understand how you can innovate, diversify and keep business going.