"...first environmental activist group that 'the capitalists' DO like"

I am not ashamed to say I got there via The Economist. Carrotmob is thought-inducing and entertaining, somewhat cheeky, which always helps when pondering new ideas. Not sure what will induce all the other liquor stores in the video to change their light bulbs now, but know that I am thinking of it in a slightly different way, even if I don't find this anything like being INSPIR(RED) by Bono.