Sunday, June 01, 2008

The Footprint Chronicles

Patagonia, in a what I think is a sign of things to come, now has something called The Footprint Chronicles, which allow you to see four indicators for a selection of products: distance traveled, CO2 emissions, waste generated and energy consumption.

Obviously, there is no way to compare with similar products or really look behind the calculations, but it seems like it will only be a matter of time.

They issue their own caveat:
These examinations are partial and preliminary. Each season we'll examine a few new products. As we learn more, our examinations will gain more focus, and we’ll work to change our harmful practices with all the speed we can muster.
Very exciting and hope to see how others develop this idea.

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