Making Money, Making a Difference?

Thanks to the Private Sector for Development blog, I read these four cases of "sustainability" about Coca Cola, McDonalds, Proctor & Gamble and General Electric. In case you hadn't noticed, they are Making Money, Making a Difference, according to the Motley Fool.

OK, P&G and GE I can read without feeling like my feathers are too ruffled. But McDonalds and Coke? I just couldn't swallow this easily. I did have to ponder: what do we do when McDonalds works with Conservation International to decrease their un-sustainable whitefish consumption from 50,000 to 32,000 tons? I suppose we do need to praise Coke for trying to support education, improve water efficiency and reduce CO2 emissions, but shouldn't their corporate responsibility work address obesity and rotten teeth, the actual externalities of their sugar infused products?

Would you like a super size fillet-o-fish (see link for content of sandwich) and coke while you ponder that sustainability report? Too much damage was done with Super Size Me to let me buy this corporate hand washing, even if done with P&G's soap that is supporting hygiene at the Bottom of the Pyramid.