Peter Day: You think social entrepreneurs are thinking too small, don't you? This is a new or fairly new movement which has enormous possibilities.
Tim Smit: I think it's a new movement, but I think it's also a new philosophy of business and it irritates me that we define people as being social entrepreneurs when in fact our ambition should be to make all entrepreneurial activity social. The only distinction I can see between social entrepreneurship and ordinary entrepreneurship is the ultimate disposal of the surplus of profits and of course the philosophy behind the protocols of its management. But if you had a business...that was ethically sourcing its products; that was making a light a footprint as it could; that was treating its people well; that was trying to create products of social benefit or joy; after it had achieved all those things, I don't really care what it does with its surpluses or its profits.
More on the definitions follows. He cuts through some of the language that frustrates me.
He has some interesting rules he uses:
* Say good morning to 20 people before you start work.
* Read two books a year that people who know you think are outside your interest and review them for your colleagues. (A mid-year resolution, I think!)
* Make a speech once a year about why you like your work.
* You have to prepare a meal for 40 people you like working with. (Done because major decisions are made at night; "...the influences you bring to bear on your decision are wider than more narrow confines of what you might do if you just had your work hat on.")
Let's have a dinner party!